California Food Expo Captures Key Consumer Insights for 2019 Award Platform

Fresno, California – June 19, 2019 … The California Food Expo has elevated its New Product Award platform by giving its participants an opportunity to have their entries reviewed and judged by both buyers and consumers as part of the Expo’s 2019 New Product Award Platform. The 2019 New Product Awards will recognize 1st, 2nd and 3rd place winners in two distinguished categories: ‘The Buyer’s Choice Award’ and ‘The Consumer’s Choice Award.’

The Buyer’s Choice Award will be judged by the Expo’s Retail Advisory Council – an esteemed group of eight retail buyers who represent a diverse range of categories and store formats. The Consumer’s Choice Award will be judged by the Expo’s official Consumer Panel which consists of fourteen individuals, selected from over one hundred anonymous submissions. The panel mirrors the demographics of California for gender, ethnicity, age, income and education.

“The involvement of a consumer panel is an incredibly innovative approach that will provide key insights for both award participants and buyers, increasing the credibility and value of this award platform,” said Phil Lempert, President & CEO of Consumer Insight, Inc. “Ultimately, this is the exact kind of feedback that suppliers and buyers need when a new product is being introduced to the marketplace.”

Applications are now available for the 2019 New Product Awards through the Expo’s website, and will be accepted through Friday, August 23rd at 5:00PM. This program is open to all 2019 confirmed California Food Expo exhibiting food and beverage companies, who can submit up to two different products that have been introduced to the market between July 27, 2018 – September 8, 2019.

For more information about the 2019 California Food Expo New Product Award Program, including complete contest rules and how to apply, please visit: www.CaliforniaFoodExpo.com.

About the California Food Expo:

The California Food Expo is an exclusive industry trade show for California food and beverage companies to connect with hundreds of retail and foodservice buyers, network with industry peers and showcase California’s thriving food industry.

The 2019 event will be hosted at the Fresno Convention & Entertainment Center starting Monday, September 9th through Tuesday, September 10th, 2019. For more information about the California Food Expo including the complete event agenda, or to register to exhibit or attend, please visit: www.CaliforniaFoodExpo.com