Consumer Demand Drives Pistachio Bourbon Whiskey Sales
June 21, 2018

Consumer Demand Drives Pistachio Bourbon Whiskey Sales

First time exhibitor, Velvetree, LLC, Makers of Wicked Harvest Pistachio Bourbon Whiskey chose to exhibit at the 2017 Fresno Food Expo to meet local retailers and restaurateurs. Little did they know the consumer demand for their product would lead them to sell their Whiskey to 25 Total Wine & More locations throughout California, and 65 other retail and restaurant locations in California, Oregon, and Kentucky. 

After participating in last year’s Fresno Food Expo where they had the chance to introduce their new Pistachio Bourbon Whiskey to both buyers and consumers, it was the consumers who visited the Total Wine & More Fresno location days and weeks after the event, asking for their product by name that led to that first phone call from Total Wine & More in the Fall of 2017. According to the company’s Instagram account, on May 15 Wicked Harvest delivered 360 cases of Wicked Harvest Pistachio Bourbon Whiskey to Total Wine & More stores all over California.

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