Retail Advisory Council

A fundamental strategy of the Expo is to connect California food companies with grocery retailers for the purpose of establishing meaningful business relationships and creating new opportunities for California’s food industry.

To fuel this effort, the Expo has formed a Retail Advisory Council who will be responsible for working in partnership with the Expo’s Board of Directors to provide insight and guidance to ensure the Expo’s platform is a viable resource for the grocery retail industry.


Connecting California Brands with California Retailers

If you are a California retailer who makes it a priority to sell and promote local food and beverage products in your store, take a look at our California Retail Advisory Committee, it might be the perfect opportunity for us to connect.

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Miriam Welch
Miriam Welch
Grocery Sales Manager
Albertsons and VONS
Southern California Division

Miriam began her career with Lucky Stores in 1980 as a Courtesy Clerk in San Francisco.  Miriam worked in stores in various positions including Assistant Store Director. In 1994, she moved to the merchandising department of Lucky Stores Northern California as a Replenishment Buyer and then moved to positions of Pricing Manager, Category Manager, General Merchandise Sales Manager and Grocery Sales Manager.  In 2005, Miriam moved to the Albertsons Southern California Division as Assistant Sales Manager and has covered many grocery categories including frozen, meat deli, dairy and ethnic since then plus worked extensively on the Lucky Stores project.


Miriam received her B.S. in Marketing from San Francisco State University and her M.B.A from the University of California at Berkeley.  She is on the board of the Deli Dairy Bakery Council of Southern California, the Southern California Frozen and Refrigerated Council and was our company rep for the Second Harvest Food Bank of Orange County.  She has been married to her husband, Chris, for 30 years, and they have a 19 year old daughter, Marisa.

Mil Mijanovic
Produce Sales Manager
Northern California Division

Mil Mijanovic has been in the retail business for almost 35 years. Mil began his career with Safeway in Southern California, then continuing on to the Texas Division followed by the Northern California Division for the past 10 years. Before the merger with Albertson’s Mil had the privilege to work with and oversee  produce for most of the Safeway Divisions. Mil’s love of the Produce industry started that first day many years ago learning how to stack Apples in San Pedro, CA without having them falling on the floor. His passion is driven by working with amazing people in the industry and by each changing season when new items show up in our stores to entice our customers.

Steve Howard
Steve Howard
Vice President of Perishables
Bristol Farms

Steve began his career at Bristol Farms in October of 1988 in the Deli Department. Steve was promoted to Assistant Store Director and eventually to Store Director in 1998. In 2000, Steve was moved to Director of Accounts Payable at the Corporate office. Steve was promoted to Senior Director of Food-Service in 2005. In this role, Steve was in charge of Deli’s, Cheese, Catering, Café’s and the Central Commissary. In 2015, Steve was again promoted to Vice President of Perishables for Bristol Farms. Steve is excited to celebrate his 30th anniversary with Bristol Farms this October.

Steve attended San Diego State University. Steve is on the FMI Perishable board. Steve has been married to his wife and fellow Bristol Farms employee for 23 years. They have two daughters. McKenna is 19 and attending Chapman University. Holly is 17 and will be entering Long Beach State in the fall.

Randy Ducummon
Randy Ducummon
Vice President
Northern California and Reno Region
Whole Foods Market

Randy Ducummon has been in the retail food business for over 40 years. For the last 13 years, Randy has been with Whole Foods Market, and currently serves as Vice President for Northern California and Reno. Randy’s career has always been rooted in his love of real food, combined with a passion for connecting Whole Foods Market customers with locally grown and produced products. Randy’s personal values align with that of the grocer – to satisfy and delight customers by selling the highest quality natural and organic foods, while creating win-win partnerships with suppliers and working to advance environmental stewardship.

Tony Antoci
Tony Antoci
Erewhon Markets

Tony Antoci has been in the food sector for nearly three decades. After serving as CEO for Superior Anhausner Foods for seventeen years, he sold the company to Sysco in 2009. In April of 2011, he and his wife Josephine purchased Erewhon Markets. His expertise in operations and distribution combined with her passion for organic food and products continue to solidify Erewhon's reputation as the preeminent natural foods store in Los Angeles. With their Tonic Bar and Organic Cafes, as well as their uncompromising quality standards and stellar customer service, Erewhon continues to provide an experience unlike any other for today's conscious shopper.

The Antoci's have expanded the business to four locations. Their Santa Monica store opened in April 2018 and Downtown Los Angeles is slated to open in 2019.

For fifty years, Erewhon has been committed to providing the purest foods and products to the communities they serve. Included in this commitment is keeping abreast of market innovations, supporting local farmers and brands, and protecting the environment.

Roland Harmon
Roland Harmon
Senior Director Global Produce Sourcing California
Walmart US

Roland started his career in agriculture in 1997. He spent the early years of his career working in sales, most notably for Associated Produce who at the time was the second largest artichoke shipper in the world. In 2001, he took his career in a different direction and began for working for an upstart flower farm called Purple Pastures Lavender Farm. After building that business from the ground up, he decided to get back into mainstream agriculture and joined Fresh Express in 2001. He held a few positions within the Ag Operations team in his time there including the Procurement Manger for both the Salinas and Nogales Offices. In 2011, he joined Walmart. He is now the Senior Director for Global Produce Sourcing California for Walmart US. His office is one of 7 main offices that procure fruits and vegetables for the 4,500 plus Walmart US Stores.

Roland received his B.S. in Agricultural Business from Cal Poly State University-San Luis Obispo. He serves on the Board of Directors and as the Regional Commissioner for AYSO 678 It is a non-profit organization whose vision is to provide world class soccer programs that enriches children lives. They offer many programs which include their VIP Program. The VIP Program is for children whose physical or mental disabilities make it difficult to successfully participate on mainstream teams. He has two wonderful children. 13 year old Mia and 9 year old Cooper.

Daniel Bell
Daniel Bell
Produce Buyer Ca & Nv
Grocery Outlet

Produce career began at Carlsbad Ranch Market in 1988 before moving to Vons in San Diego in 1990. Starting as a night clerk and quickly working up to 2nd man and then Produce Manager. In 2006 left the Vons Division to become Produce Merchandiser in North Dallas for the Tom Thumb Division in Dallas Tx. In 2010 returned to Ca to become Produce Merchandiser for Grocery Outlet in Ca to. In 2014 joined the Buying Team at Grocery Outlet as the Produce/Floral buyer until 2016 when he became Produce Buyer for the Ca and Nv stores. During his time Grocery Outlet has grown from 137 stores to 300 and counting in 6 states. I have 30 years in the Produce Business and still excited and learn new things everyday.